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Our Reforestation Initiative

Updated: Sep 21, 2020

“Nature does not hurry, yet everything is accomplished” - Lao Tzu

Sustainability is and always has been at the very core of everything we do. Our environment is so important to us that we plant a tree for every TrainPUREFitness product we sell. We are proud to say that we are one of a select few Climate Positive companies and are proud promoters of the sustainable living movement.


So just what is a Climate Positive company? Though few and far between, they do exist, so don’t lose hope on consumerism just yet! A Climate Positive (or carbon negative) company contributes more to the environment than it takes away. It is calculated by working out the carbon footprint of a company and offsetting this against what they give back.


We decided to go ahead with this reforestation initiative because it is the one solution we saw that would have the biggest impact on the health of our planet in the future. It was built into our business model from the get-go and will be a core part of our sustainability efforts for as long as we exist as a brand. We want to be among the >1% of environmentally friendly companies that really care about the environment over profit.


Unfortunately, companies and consumerism are the main cause of most of today’s climate problems. They have been at the forefront of irreversible environmental destruction in the name of profit for decades. We want to set an example for other companies that it does not have to be that way. We want to give back to our planet for everything it provides us with.


Although the tides are slowly changing, there is still a long way to go. Many large corporations are putting in place similar initiatives in an effort to contribute to their marketing efforts, but they still have a long way to go to really prove to us that they truly care.


This is not something we do in order to sell more products, TrainPUREFitness has a reforestation initiative in place because we genuinely care about having a positive impact on our planet. Everything we do, we do with sustainability in mind. That is why we use exclusively natural, recyclable and biodegradable materials in our manufacturing and why you will never see any plastic in a TrainPURE product. We don’t do it for public image, we do it because we want to and because it is the right thing to do. Sustainable fitness equipment is the way of the future.


The benefits of reforestation initiatives are simply astounding. The rate of deforestation we are currently experiencing is having a detrimental impact on the oxygen levels of our planet, and initiatives such as this are put in place to reverse these effects. As well as the innumerable climate benefits, reforestation also has the potential to preserve endangered species living in forests and bring back areas lost to deforestation, along with all of the habitats that come with those areas. They are an investment in the future health of our planet.


So, just how does this scheme work exactly? For all you sceptics out there: at the end of every month, we add up how many products we have sold and simply transfer the amount needed to plant that exact number of trees to our chosen reforestation initiative partner: East Coast Tree Project


The work they do at the East Coast Tree Project is phenomenal. They contribute to reforestation efforts on the East coast of Ireland, with plans to expand across the entire country. They plant native trees to restore ecosystems, biodiversity and help people to offset their carbon footprint. For more information on what you can do to help them in their fantastic work outside of purchasing TrainPUREFitness products, visit: https://www.eastcoasttreeproject.org/


Invest in your own health and the health of this beautiful planet you live on. Choose life, choose health, choose TrainPURE.





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