Why we started TrainPURE

Updated: Sep 1, 2020

“Do not act as if you were going to live ten thousand years. Death hangs over you. While you live, while it is in your power, be good.” ― Marcus Aurelius

TrainPURE began with a single goal in mind; to make a real contribution to the betterment of the health of our planet and its citizens. We were shocked to see the lack of fitness equipment brands focusing on sustainability, so we decided to do the right thing and start a sustainable calisthenics equipment brand. We care about our planet, so we wanted to give people an alternative to the big brands that churn out thousands of machines made from unsustainable, cheap materials.

A fundamental aspect of TrainPURE is that all our products are made from natural and 100% biodegradable and recyclable materials. It was much more difficult to find and expensive to pay those who manufacture the home calisthenics equipment we wanted from natural materials, but we decided to go ahead with it anyway in order to minimize the environmental impact of our brand. We would like to think that our customers appreciate us going the extra mile to sustainably source our goods, and we are proud to say that we have finally managed to do it.

Our logo encapsulates and represents our values. The circle represents renewable and recyclable materials and our planet, the person turning into a branch/ leaf represents the co-dependency and co-existence of our planet and people, and the colours of green and blue represent nature and sustainability. The message in our brand name TrainPURE is to encourage people to train the way nature intended, as purely and naturally as possible.

Our aim is to promote calisthenics, which we consider to be the most sustainable and superior training method as it uses minimal equipment and zero energy. This is an ancient art form that has been practiced by our ancestors for thousands of years- from gladiators to humble village farmers. The benefits of this natural training method are astounding, yet it is rarely practiced in modern society.

Unlike most weight training, Calisthenics teaches us coordination and kinesthetic awareness, while building strength on a foundation of mobility and stability. This functional training method has applications to improving our capabilities in a wide range of everyday activities, from easy movements like bending down to pet a dog, all the way through to high intensity sports such as mixed martial arts.

Minimalism is a trend that our team has been very interested in in recent years. Personally, we always strive to be mindful in our purchasing and only purchase things that have a real, tangible benefit for us. We decided we can apply this to our training: we always use the minimal amount of equipment needed for a calisthenics home gym.

We are all firm believers in the veganism movement, which is why it was so important to us that none of our equipment contain any animal by-products. Customers can rest easy that all of our products are 100% vegan and that no animals are harmed in their production. Of course, it doesn’t hurt that this contributes to the sustainability of our brand either!

Keep an eye on this space for all things sustainability, calisthenics, minimalism and veganism. We will be updating the blog on a weekly basis, and we would love to hear from YOU what specific topics along these lines you would like to know more about. Feel free to get in touch via our website, or through any of our social media pages on Instagram, Twitter and Facebook with the handle @TrainPUREFitness (@Trainpurefit on Twitter).

Until next time…

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